Using your Moving Software to Generate fresh leads
Most of you know that very often if someone has moved once, they will do it again. It is becoming more and more acceptable to move every couple of years. The world in 2020 is a tiny place due to networking options - People’s social media pages are in many cases their resume.
So how can movers use these trends to their advantage? How can you make sure that a customer will return or better yet use you instead of the mover they used last time?
The answer is quite simple - staying in touch.
You have years of experience in the industry, and endless knowledge that can help people move. Your old leads could be your next customers, if you keep them engaged and this can be done in a few easy steps.
- Become a household name - Your brand can be maintained quite easily. Make sure your company name is catchy enough, but also has an attractive, simple and recognizable logo. If your logo could use some work and you are on a budget, check out tools such as wax logo maker. Make sure that at the end of every successfully completed Job, you do what is needed to get a positive review from your customers.
- Stay in touch with industry trends so that you don’t fall behind. This may include modern equipment, or materials but could also be as simple as having the clearest or most attractive estimate. If your moving estimates don’t look modern enough, you will loose a lot of clients. If your system is not paperless you will lose even more.
- Send out a bulk email campaign once every two weeks. Include interesting content on the moving industry, stats, seasonal tips and promotions to keep potential customers engaged. Every old lead either booked or not can once again be a potential customer. By keeping them engaged you will be the first company they come to when they, their family or their friends need to move. Your emails and the way your company presents itself will enter the subconscious and you will become their natural first option.
Having the ability to generate leads from old contacts is another organic method to generate business. Even converting just a few of those old contacts into real moves is essentially business from nothing. Having the option to followup in the right ways is what will take your company to the next level in 2020. So don’t miss out on the opportunity. Make sure that you have the software and infrastructure in place to make magic.