Online Essentials for Your Offline Business

April 1, 2019

Google processes over 70,000 searches every second. What’s more, 82% of smartphone shoppers use “near me” searches. In addition, the majority of online searches are for services and products.

What Does That Mean for Your Offline Business?

Figures like that are astounding. You definitely want to channel those customers directly to your business if you have a traditional business offering products or services offline.

Why You Need a Powerful Online Presence

Maximize your online presence to showcase your brick and mortar business. You need to rank on Page One to a competitive edge, because customers searching for your services click on the first few search engine results they see.

How Can You Accomplish This? SEO and Quality Content.

You probably already have a business website. Visitors to your site should easily understand exactly what services you are offering so they can determine if your business meets their needs.

Excellent content will drive traffic to your site. Keywords should be optimized for your service or product and your industry.

You can also use location SEO and location marketing to get your business in front of the potential customers who are searching for your service in their area. Offer a coupon or discount off your service when they mention they discovered you online.

The Sky is the Limit, in Business Terms

Even if your business doesn’t sell a thing online, by harnessing the endless possibilities of traffic and new leads that the internet offers, you can attract a never-ending supply of new customers to your offline business. How does that sound?

Appeal to Your Ideal Customers to Provide Them What They Need

Let’s say you have built a great online presence with a good traffic flow, and your local business ranks well on the first page of the search. The story doesn’t stop there. Your work isn’t done. Now you have to convince the person who is considering whether you are the “right choice” that you are, in fact, “The One.”

How are you going to do it? It’s not that difficult.

Your Online Presence Must Reflect the Mission and Value of Your Business


Optimize your website and make sure all the content and email copy match your business value proposition. Your online CRM platform will save you endless hours, organizing your leads, contact data, and reports in one place. This enables you to do more, be everywhere, and create effective marketing strategies.

Ensure Your Team is Made Up of the Right Individuals for Your Business

Your ideal team is:

• Positive

• Flexible

• Dependable

• Great communication and social skills

• Goal Oriented and Motivated to help you succeed

Your Customer Service Must Be Second to None

Every business, whether online or a traditional company with a physical location, constantly assesses and tweaks its system so everything runs at peak performance. Flexibility and the willingness to adapt to online trends will keep your business modern and appealing.

Giving the attention to your online business presence that it deserves yields you huge benefits at minimal additional cost and effort. You can attract an ongoing supply of leads that convert to customers that can report their experience with you to others. The cycle is infinite.

Customer Service 24/7, 365 Days a Year

Your customers hope for an experience that exceeds their expectations. Your online presence and automation technology enable you to respond to every customer request, at any hour, every day of the year.

Building connections with your customers online can net positive dividends in your brick and mortar store because you are creating experiences and relationships. When you touch the lives of your customers with your product or service, or you find a way to solve a need they have, you are giving customers a reason to select your company.

Credibility and Reputation

When customers leave positive online reviews about your company, whether on social media, a review site, or your business site, you gain social proof that will be seen by countless other potential customers. This rapidly builds your company’s reputation.

Even if you receive a complaint or negative review, responding in a prompt manner gives you the opportunity to address the complaint and offer your perspective. It also builds trust.

Having active social media accounts also add to consumer trust. Social media presence and transparency indicate you have nothing to hide, and your business social media accounts build customer confidence that you are a legitimate company to interact with.

Don’t Underestimate the Importance of Your Online Presence for Your Offline Business

The majority of customers today search online before they initially visit a brick and mortar company or select a service from a traditional business. You can prepare customers online for a pleasant in-person, face-to-face experience. The marketing potential for online leads and new customers is unparalleled, and combined with your quality product or service, an organized business strategy, great online reviews, SEO, and superior customer service, you position your company to be the clear choice.

Connie Yerbic

Connie Yerbic is an San Francisco-based entrepreneur and writer specializing in online tech, marketing, and productivity solutions for businesses. She enjoys traveling and performing with her rock/metal band.

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