How-to Tutorials Will Make Your Customers Happy

June 24, 2019

Taking the time to create helpful resources for your customers will increase customer satisfaction. It is easy to build your brand reputation and establish yourself as an industry authority by solving common problems every consumer has.

How-to Tutorials, Helpful Videos, and Answering Common Questions

Every business aims to provide a great experience for its clients, but what if you could position yourself as the leader in your industry? What if you could get ahead of your competition, rank higher in search engine results, and attract even more leads and new customers with knowledge you already have?

Create a Comprehensive Customer Experience

Educating your customers on your services and products helps your customers and benefits your business as well. You can brainstorm the steps customers must take throughout their buying journey and provide information and tips to help them all along the way.

Wondering what types of resources you should create?

1. How-to Guides

For example, if you’re a moving company, you can create how-to tips on the best way to organize packing for a location move. You can create videos which show, step-by-step, how to safely wrap glasses, for example. You can provide location guides with useful information on getting set up in a new neighborhood.

Usable information builds trust and helps to calm a potentially stressful event.  Whenever there is uncertainty, if you provide solutions you can emerge as the brand that is reliable and goes the extra mile.

Ask these 3P questions as you create your how-to guide:

• Person - Who is the ideal person I am creating this guide for?

• Problem - What problem will this help the person solve?

• Proof - Demonstrate you are a knowledge leader in your industry.

2. Product and/or Service Guides

Product guides are basically instruction manuals and yield multiple benefits. When you create a product guide, or a service guide for what your company specializes in, you are able to provide step-by-step instructions on what to do for the best result.

You help your customers get the most out of their purchase, and you also show the value of your brand and your products. By providing product guides, you are saving your customers’ time and building their confidence and trust.

Your product tutorial doesn’t have to be boring. It’s even more appreciated if the guide is creative and fun. Create something memorable and your brand will be memorable.

3. Video Tutorials and Video Customer Service

Video tutorials are popular because it’s much easier for most people to understand how to do something when they observe it. If done well, your video can be entertaining as well as informative.

Video can be shared on social channels and in your business blog. If you have a YouTube channel, you can post a video tour of your company, how-to videos, problem-solving videos, and also customer testimonial videos. Google is increasingly favoring videos in search engine results, so helping your customers and clients with tutorials and informational videos can bring additional consumers to your site via search.

Keep in mind the following tips for visibility:

• Brand your YouTube Channel with your logo.

• Make sure the “About” section is complete with your business information and links.

• Insert a keyword in your video title

• Fill out all metadata

• Use relevant tags

• Upload the video using the keyword as the file name

• Complete the video description section, including the keyword and a link to your website.

• Create a thumbnail for each video you produce.

Videoconferencing or video calls may be an option if you want to give a personalized touch. If you’re offering a service, you can schedule a one-on-one video call to answer questions, provide an estimate, and to make the entire customer experience personal.

You can also offer customer service video calls for customer service issues. Although the ability to do this effectively will depend on your staffing and the size of your customer base, personalizing services builds loyalty and makes resolving problems easier than impersonal emails or online support desk forms.

4. Q & A Page, Help Center, or FAQ Page

Anticipate every question your customers will ask, and build out detailed answers to those questions. Customers will spend significantly more time on your website when you offer useful solutions to their problems and answers to their questions.

You can include videos in this area as well. Fun and creative tutorials will be popular with your customers and can be shared on social media to gain new leads.

Template for Creating How-to Guides and Video Tutorials

Each tutorial will be different based on what the topic is about, but a good way to begin planning is to consider:

• Overview of the topic, resource, or useful information

• Create a written outline or script

(Use clear directions and make sure the instructions are step-by-step.)

• Make a storyboard

• Create a video or add images and infographics to a written guide.

• Publicize the how-to guides and tutorials on your website, via email, and on social media.

Provide Your Customers a Comprehensive Brand Experience with How-to Guides and Tutorials

Creating useful guides, resources on your website, how-to tutorials, and instructional videos are all elements of creating a superior customer experience. You will be adding value to your products and services, and establishing yourself as a leader in your niche and industry.

The budget required for these helpful guides and videos does not have to be high. The value is in the content, useful tips, and clear instructions.

Encourage your customers to look to you for your brand’s resources, help, and advice. Creating informative reports, tutorials, how-to guides and videos is a simple and effective strategy that generates increased traffic, repeat business, word-of-mouth recommendations, positive reviews, and builds both familiarity and brand trust.

Connie Yerbic

Connie Yerbic is an San Francisco-based entrepreneur and writer specializing in online tech, marketing, and productivity solutions for businesses. She enjoys traveling and performing with her rock/metal band.

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