How to Attract the Top Most Talented Millennials
These days, HR has more challenges to navigate than ever before. Filling your company’s vacant positions with top candidates requires extra effort.
Here Are 5 Proven Ways to Attract Millennials to Work for Your Business
Millennials now make up the largest proportion of the workforce. If you find it difficult to attract millennial talent, you’re not alone.
There are many things millennials have in common with Gen Xers and Baby Boomers. There are also a few differences which impact the millennials’ preferred choice of employers. Listed below are five strategies to create an appealing work environment for millennials.
1. Reasonable salary, healthcare, and benefits package
It should be obvious that to attract the best employees, regardless of generation, you’ll need a basic compensation package that is competitive. A fair salary and healthcare options are expected, but to attract the best talent, the extras make the difference.
2. Business Reputation and Social Proof
HR used to be important primarily for handling personnel issues, but now the HR department also contributes to maintaining and promoting the brand identity of your business. The way employees are treated at work also directly impacts the reputation of your company.
Customers prefer to give their business to companies that have a good reputation, solid brand recognition, and a track record of treating their employees well.
When selecting employment opportunities, millennials look to peer reviews and other user-generated content. Your HR team can ensure your moving company maintains a favorable online presence on review sites and across social media. It is important to encourage as many positive reviews as possible, and also to respond to any negative employee reviews in a fair and honest way.
3. Corporate Social Responsibility
You may be surprised how important corporate social responsibility, or CSR, is to the millennial workforce. Your HR staff probably works on a number of corporate social responsibility initiatives already. These are popular among millennials:
1. Fundraising - Your company can encourage active fundraising by offering to match any employee contributions. The HR team can arrange company-sponsored events and projects.
2. Volunteering - There are a number of volunteer programs that are popular. One creative approach is offering employees paid time or paid time off equal to the amount of time they spend volunteering for an approved charity or organization.
3. Environmental Responsibility - Millennials place great importance on the impact the company they work for has on the environment. If you are a moving company, you can create environmentally-friendly initiatives and programs that will be popular with millennials and the community you serve.
Millennials don’t want to work only to collect a paycheck. Most of today’s workforce millennials hope to have a positive impact on the environment and make a lasting contribution to the collective good of society. They want to make a difference in the world.
4. Flexible Work Environment
The desire for flexibility in work hours and locations appeals to the entire workforce but is expected by millennials. Part of environmental responsibility may include a desire to live near the company’s office. Options for taking public transportation, biking, or walking may be important factors.
Depending upon the position available, working remotely may be beneficial both for the employee and your business. Millennials are not always rigid in thinking about work and personal time separately, so a flexible work approach can increase productivity and employee quality of life.
5. Work/Life Approach: Encouraging Personal and Professional Growth
Millennials have grown up with the understanding that a focus on both their physical and mental health is important, so a work/life balance is a priority when considering employment.
Your HR team can play a proactive role in encouraging workplace health by arranging flexible office designs that allow freedom to get up and walk around, feature standing workstation options, or the ability to work outside.
A dressing room or shower is a popular feature for employees who bike or walk to work, or who exercise during breaks. Creating a fun, inviting work environment will attract the best candidates to join your company.
HR can promote professional growth with mentoring opportunities, options to attend seminars, and online learning courses. The opportunity to advance within the company is a strong work benefit.
Incentives can include student loan reimbursement or matching programs and continuing education reimbursement. Offering personal growth events like complimentary art classes, wine-tasting events, or tickets to sporting events can also create a fulfilling work/life balance.
Paid time off and vacation time, in addition to flexibility in the work schedule, appeal to millennials’ view of a balanced life.
Update Your Workplace and Approach to Attract the Best Talent
Attracting the most qualified candidates to your positions saves you time and money in the long run. Creating a work environment that meets the needs and expectations of millennials, the largest percentage of today’s workforce, will increase productivity and positively grow your company’s reputation.